Forbes Celebrity 100 Preview: Why Taylor Lautner is More Powerful Than Robert Pattinson!
The annual list, which spotlights the celebs with the most money and fame from the worlds of movies, TV, sports, books and modelling. One of the biggest surprises on the list this year: Taylor Lautner makes his debut while Robert Pattinson drops off the list.
Both Twilight stars earned the same amount of money over the last 12 months, $26.5 million. So how did Lautner beat Pattinson? Fame. Lautner simply garnered more press attention. Because Lautner had the filmAbduction in theaters within the last 12 months in addition to Twilight: Breaking Dawn, he was in the press and on TV and the web more than Pattinson.
To compile our list we talk to dozens of agents, managers, producers, lawyers and other people in the know to come up with estimates for what each celebrity earned over the past 12 months. We don’t deduct for things like taxes, agent or manager fees.
We then combine that earnings number with a fame metric based on web hits, press mentions, TV and radio mentions, magazine covers and social networking prowess. The result is out Celebrity 100 power list.
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